Josh Gad To Star in Amazon Series Focusing on '80s Toy War Between Hasbro and Mattel

If you clicked on this post thinking Josh Gad was joining an Amazon show where Mr. Potato Head and Barbie would come to blows, you're not alone. While that would be awesome, this series will feature the actual commercial toy war between Hasbro and Mattel in the '80s and '90s.

According to Deadline, Gad will co-write the series alongside Josh Schwartz, while Seth Gordon will serve as director. The series will follow Alan Hassenfeld, who is thrust into the spotlight as Hasbro's CEO after his brother dies of AIDS. It's based on a book written by G. Wayne Miller, who had unprecedented access to Hasbro business in the '80s. The book features many real-life executives of Hasbro, including writer Josh Schwartz's father Stephen. There's also mention of people like George Lucas and Steven Spielberg making appearances in the novel.

Mainly, I think it'll be cool to see what it was like to be in the toy industry during what many would say was the height of action figures and games of that sort. Can't wait to see a trailer!

GeekTyrant Homepage