KINGSMAN: THE GOLDEN CIRCLE Will Be Projected In 270-Degree ScreenX Format
20th Century Fox has announced that their badass looking action spy thriller Kingsman: The Golden Circle will be projected on a 270-degree panoramic screen called ScreenX. The project system creates a visually surround experience on three theater walls.
I've never heard of ScreenX before, but Deadline says that it's a way for theaters to compete with watching movies at home. They say:
At a time when exhibition stateside is in a sling with some claiming that the domestic box office is losing out to 70″ 4K HDTV and Netflix in the home, here’s an immersive large format that’s designed to dynamite people out of their living rooms. ScreenX is still nascent in the United States, with availability at only three venues split between Las Vegas and Los Angeles. Overseas, ScreenX is more prevalent, with many South Korean action films as well as Hollywood titles (i.e. The Great Wall, King Arthur, The Legend of the Sword) converted to play on the three-wall system.
It just seems like another movie going gimmick to me that will never really catch on. I might give it a try, though, just to see what the experience is like. Kingsman: The Golden Circle is the first film from Fox that will be converted in the ScreenX format. It will play in 119 locations across the world including Los Angeles where it will play at the CGV Los Angeles in Koreatown and CGV Buena Park.
Andrew Cripps, President of International Distribution, 20th Century Fox had this to say in a statement:
"ScreenX is a visually beautiful and immersive format that transcends the traditional cinema and movie theatre experience. We’re looking forward to the second installment of the Kingsman franchise to debut in the 270-degree viewing format, and anticipate our fans around the globe to be astonished and immersed in the best way possible."
Byung-Hwan Choi, CEO, CJ 4DPLEX added:
"As we grow our presence and footprint here in the States, we’re excited to continue to work with top studios like 20th Century Fox to really produce and provide quality content for film viewers around the world. We’re confident that the beautifully shot Kingsman: The Golden Circle will wow fans as they witness the film spanning three walls inside a ScreenX auditorium, or enjoy the action and unique experience provided by 4DX."
What do you think about a movie going experience like this? Do you think it would be cool? Do you think something like this will actually catch on? Here's a video that gives you a look at what the ScreenX experience is like.