LEGO SUPER MARIO Is Bringing LEGO Interactivity to a New Level
The LEGO and Super Mario collaboration has been revealed, and it’s interesting. The two companies have created LEGO Super Mario that features an interactive Mario figure unlike any previous figure I’ve seen. As it moves through the brick-based level, LEGO Mario will collect coins. There will be Goombas for you to squash and even an adorable Yoshi to be your friend. Julia Goldin of LEGO Group expressed:
We are very excited to bring Mario into the physical world through interactive and social LEGO play. With this experience we will help millions of kids with love for Mario to engage and play in a completely new way, where they are in control of creating and playing games with their favourite character. By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids.
Takashi Tezuka of Nintendo added:
I have always liked LEGO products and how they help children use their imagination to play. The new product we created together with the LEGO Group seeks to combine two different styles of play – one where you freely build the world of Mario and the other where you play with Mario in the very world that you have created.
LEGO Super Mario will launch later this year with more details to come in the future.
