Lionsgate Cranks Up the Tension in New THE LONG WALK Featurette Tracking Real Audience Heart Rates
Lionsgate is cranking up the fear factor for their upcoming psychological thriller The Long Walk with a new featurette that takes marketing to a whole new level by literally tracking the audience's biometric responses.
In a freshly dropped video titled “Biometrics Screening,” viewers are shown reacting to the film in real-time as their heart rates skyrocket. One chilling highlight? A pulse reaching over 200 BPM, which the video boldly compares to “the equivalent of a fighter pilot’s body under 9 G’s of force.” That’s not just scary, that’s intense.
This unique promo sets the stage for one of the most emotionally grueling and psychologically charged Stephen King adaptations we’ve seen in years.
Directed by Francis Lawrence, the filmmaker behind The Hunger Games: Catching Fire, Mockingjay and The Ballad of Songbirds & Snakes, The Long Walk pulls from King’s first-written novel, crafting an intense dystopian thriller.
The story is set in a grim future where 100 teenage boys are forced to compete in a brutal endurance contest called The Long Walk. The rules? Keep walking above four miles per hour. Slow down too much, get three warnings in an hour, and you're executed on the spot. Only one boy wins—and he gets whatever he wants for the rest of his life.
As Lionsgate describes it, The Long Walk is “an intense, chilling, and emotional thriller that challenges audiences to confront a haunting question: how far could you go?”
Despite the stakes, the boys form deep, complicated bonds as they march through life-or-death choices. Friendships are forged even as each knows the other’s survival threatens their own.
The cast is stacked with rising talent and familiar faces including Cooper Hoffman, David Jonsson, Garrett Wareing, Tut Nyuot, Charlie Plummer, Ben Wang, Roman Griffin Davis, Jordan Gonzalez, Joshua Odjick, and Josh Hamilton, along with Judy Greer and Mark Hamill.
If you're into heart-pounding psychological thrillers and King’s signature emotional horror, you’ll want to be there when The Long Walk hits theaters on September 12th.