LOGAN Director Reveals How That Taco Bell Joke Made It Into the Film
As wonderful as the whole of Logan was, hearing Professor X talk about the wonderful price of delicious food at Taco Bell had to be one of my favorite moments. It was very reminiscent of an episode of Extras where Patrick Stewart talked about stories of women's clothes just disappearing. But where did this crazy idea come from? Was it a paid for by Taco Bell? According to Logan director James Mangold, no.
In an interview with Huffington Post, Mangold talked a bit about how that Taco Bell part came to be:
"The funny story of why that dialogue’s in there is, I was actually offered a Taco Bell commercial while we were in prep. And while I was writing the scene, I was looking for Charles to say things — random things — that indicate that he’d been watching TV too much, and I literally had this Taco Bell commercial script on my desk for the new quesalupa from Taco Bell, and in my desperation to get pages done, I just took it and plugged it right in."
So, no, there was no Taco Bell cross promotion, but the filmmaker did work on a commercial for it. However, even he doesn't know if the commercial was ever aired. Being a writer myself, I totally understand the need to finish a project and just finding words. Sometimes, the best things can be done because of haste. In this case, one of the best lines in the film.