Lucasfilm and Hasbro Partner Up for a Line of INDIANA JONES Action Figures
Hasbro and Lucasfilm have struck a deal where they will develop a line of Indiana Jones action figures and toys! They’ve also renewed their Star Wars licensing agreement. The deal comes as Indiana Jones 5 is in production, and I’m sure the line of figures will be inspired by all of the films in the Indiana Jones franchise.
According to the press release, Hasbro plans to continue creating toys and games that appeal to fans across demographics. Hasbro's Indiana Jones line will debut in the United States in 2023, alongside the next Indiana Jones movie's theatrical debut. I hope they end up doing a line of Indiana Jones figures like the Star Wars Black Series figures.
Hasbro previously made Indiana Jones toys back in 2008, coinciding with Indiana Jones and the Kingdom of the Crystal Skull's release. The company Kenner, which Hasbro now owns, produced Indiana Jones toys for the adventurer's first film, Raiders of the Lost Ark, from 1982-1983.
Eric Nyman, Chief Consumer Officer, Hasbro said in a statement, "We're proud to deepen our close working relationship and collaborate with the Disney team to bring innovative and engaging play experiences to kids, fans, and families inspired by some of the world's most iconic entertainment brands. In addition to a slate of new collectibles, figures, role play gear, and games for Star Wars and Marvel, it's an honor to bring Indiana Jones back to Hasbro and help introduce the beloved franchise to a new generation of fans."
Stephanie Young, President of Disney Consumer Products, Games and Publishing added, "Disney has long valued its relationship with Hasbro in developing fresh, imaginative products and toys that delight our fans of all ages. We're thrilled to continue collaborating with this iconic company—one that will help lift our consumer experiences across the Marvel, Star Wars and now Indiana Jones franchises to new heights for years to come."
It’ll be cool to see what Hasbro ends up coming up with!