Margot Robbie's BARBIE Movie is Officially Moving Forward at Warner Bros.
Warner Bros. has officially partnered up with Mattel to produce a live-action feature film adaptation of Barbie. Margot Robbie is also set to bring the iconic doll to life and produce it. She’s a great actress that also has the Barbie look, so it makes sense that she would be cast in the movie. The actress had this to say in a statement:
“Playing with Barbie promotes confidence, curiosity and communication throughout a child’s journey to self-discovery. Over the brand’s almost 60 years, Barbie has empowered kids to imagine themselves in aspirational roles from a princess to president. I’m so honored to take on this role and produce a film that I believe will have a tremendously positive impact on children and audiences worldwide. I can’t imagine better partners than Warner Bros and Mattel to bring this film to the big screen.”
Toby Emmerich, chairman of Warner Bros. Pictures Group, added:
“This project is a great start to our partnership with Ynon and Mattel Films. And Margot is the ideal producer and actress to bring Barbie to life on screen in a fresh and relevant way for today’s audiences.”
Ynon Kreiz, chairman and CEO of Mattel went on to say:
“Barbie is one of the most iconic franchises in the world and we are excited to partner with Warner Bros. Pictures and Margot Robbie to bring her to life on the big screen. We look forward to building on this collaboration with Warner Bros. Pictures as we tell the stories of our beloved brands. Mattel Films is on a path to demonstrate the enormous potential of our brand portfolio, as we continue to execute on our strategy of transforming Mattel into an IP-driven, high performing toy company.”
I was never really into Barbie, but I did get a Barbie doll for Christmas once as a joke! As for my girls, they grew up with Barbie dolls in their lives and while the movie doesn’t really interest me, I hope that it delivers something that my kids will love and be able to be inspired by.