Marvel Studios Scores Big as AVENGERS: DOOMSDAY Teasers Cross One Billion Views
The rollout for the Avengers: Doomsday teasers turned into an event all on its own, and not just because of what was in the footage. The way Marvel chose to unveil the teasers sparked just as much chatter as the clips, with fans trading theories, reactions, and opinions as the footage bounced from theaters to social feeds. It wasn’t a clean, traditional launch by any stretch, but it definitely got fans to pay attention.
From Marvel Studios’ perspective, this experiment clearly paid off. According to internal numbers, Marvel Studios is very happy with the results. The studio refers to all four clips strictly as teasers, regardless of how they were labeled elsewhere, and together they’ve crossed an enormous milestone. Collectively, the four teasers have pulled in over one billion views online.
What’s especially interesting is where those views came from. Instagram alone accounted for more than 500 million views, while TikTok delivered over 100 million. Both figures represent all-time records for any Marvel trailer release on those platforms. That says a lot about where audiences are actually engaging with this kind of content right now, and it isn’t where it used to be.
YouTube, traditionally the home base for blockbuster trailers, looks almost modest by comparison. Across all four teasers, the platform has logged roughly 60 million views and counting. To put that into perspective, Avengers: Endgame racked up close to 300 million YouTube views in a single day back in 2019. Times have clearly changed!
All of this happened with the movie still nearly a year away, which matters more than it might seem. Finished footage is limited at this stage, the teasers were designed to reward theatrical audiences first, and Marvel still hasn’t shown a single glimpse of Robert Downey Jr.’s Doctor Doom.
Numbers aside, the teasers absolutely accomplished their main goal. They got people talking. What is worth questioning is why there’s been such an aggressive push for a movie that’s still so far out.
This is an Avengers film. Excitement should be a given. Disney has The Mandalorian and Grogu arriving in just four months, and audiences have only seen one trailer so far. It does raise the question of whether Marvel is intentionally trying to rebuild some of the box office momentum it’s lost over the last few years.
There’s also the matter of the leaks. With bootlegs spreading almost immediately, it’s fair to wonder if a more traditional approach could’ve landed even harder.
Would one clean, high-quality trailer released everywhere at once have topped a billion views on its own. Could it have done more. Or did the chaos, the mystery, and the out-of-the-box strategy actually help fuel curiosity instead of hurting it?
In the end, all of these questions will be answered the only way that really counts. By how Avengers: Doomsday performs at the box office when it finally hits theaters.
Here’s a thank you from Marvel.
Source: io9