Marvel's Comic-Con Hall H Comeback Is Official, and an AVENGERS: DOOMSDAY Trailer Is Sure to Be The Main Event

Marvel Studios is officially heading back to Hall H at San Diego Comic-Con, and that is enough to get fans counting down the days.

After sitting out the event last year, Marvel has confirmed it will once again take over the convention's biggest stage, setting the stage for what could end up being one of the most talked-about presentations of the weekend.

Now the big question is the one every Marvel fan is asking: Will attendees get the first look at Avengers: Doomsday, and if they do, will the trailer stay exclusive to Hall H?

It's been two years since Marvel Studios last made a splash in Hall H. In 2023, the studio delivered one of its most memorable Comic-Con presentations with a full screening of Deadpool & Wolverine, complete with surprise appearances from the film's secret cast members. It was exactly the kind of event Marvel has built its Hall H reputation on.

Last year was a different story. Even with The Fantastic Four: First Steps arriving in theaters, Marvel skipped Hall H altogether. The studio has occasionally taken breaks from Comic-Con before, but it's never the expectation. Marvel has made Hall H its home for some of the biggest moments in modern movie fandom, so its absence was definitely felt.

Rumors have been circulating for months that Marvel would return this summer to kick off the promotional campaign for Avengers: Doomsday, and now those reports have been confirmed.

Whenever Marvel decides to show up in Hall H, they usually steal the weekend. They understand how to put on a show better than anyone, whether it's unveiling surprise casting announcements, debuting exclusive footage, bringing entire casts on stage, or delivering reveals that send thousands of fans into absolute meltdown.

It's become one of Comic-Con's biggest traditions, and this year has all the ingredients to deliver another unforgettable presentation.

I've been lucky enough to attend Marvel's Hall H panels ever since Iron Man made its unforgettable Comic-Con debut back in 2008. Looking back, that was such an awesome moment. It marked the beginning of something truly special, even though none of us sitting in that room could've imagined the Marvel Cinematic Universe would grow into the global phenomenon it is today.

Now, nearly two decades later, Marvel finds itself building toward what feels like another major turning point. With Avengers: Doomsday and Avengers: Secret Wars on the horizon, the studio has a chance to remind fans exactly why these movies became such massive events in the first place.

The MCU has certainly had its share of highs and lows over the years, but there's every reason to believe these next two Avengers films could put Marvel right back at the top. Hall H feels like the perfect place to begin that next chapter.

As for whether Marvel will release an Avengers: Doomsday trailer online after the panel or keep it as a Hall H exclusive for a while, that's anyone's guess. Marvel has handled footage both ways over the years. S

ometimes the rest of the world gets to see it within hours. Other times, the footage stays locked inside Hall H, becoming the stuff of legend until an official trailer finally arrives months later.

Either way, excitement is building, and Marvel's return to Hall H instantly makes this one of the biggest events of San Diego Comic-Con. If history is any indication, fans inside that room are probably in for something pretty incredible.

Here’s the full Marvel Comic-Con schedule:

MARVEL PANELS

Thursday, July 23

Marvel’s Wolverine — Deep Cuts (11:15 a.m. - 12 p.m. PT in Hall H) 

We’re not just scratching the surface; we’re cutting through it. Insomniac Games’ creative director Marcus Smith, game director Mike Daly, narrative director Walt Williams, and project director Jess Reiner-Reed are joined by actors Liam McIntyre (Wolverine) and Krizia Bajos (Jean Grey), along with executive producer Eric Monacelli from Marvel Games, to unveil exciting new details from the highly anticipated Marvel’s Wolverine on PlayStation 5. Get a behind-the-scenes look into the game’s story, characters, and exclusive never-before-seen content. 
 

MARVEL Tōkon: Fighting Souls — Behind the Battle (12-12:45 p.m. PT in Hall H) 

Step into the arena with MARVEL Tokōn: Fighting Souls. Moderated by fighting game commentator and streamer Sajam, game producer Takeshi Yamanaka (Arc System Works), localization director Amber Seitz (Arc System Works), and senior product development manager Michael Francisco (Marvel Games) take you inside the making of the game and the creation of MARVEL Tokōn’s place in the Marvel Universe. The development team is joined by Mike Deodato (Marvel Comics Artist & Knights of Doom Illustrator) and voice actor Josh Keaton (Iron Man and Spider-Man) to showcase behind-the scenes-looks and surprise announcements you won’t want to miss.
 

Marvel Comics: Avengers Armageddon (1:45-2:45 p.m. PT in Room 6A)

Armageddon is here! The Red Hulk has conquered Latveria and has his sights set on world domination. Only the Avengers can stop him… but at what cost? Join us for a special discussion about Avengers: Armageddon and breaking news about the blockbuster event set to usher in a new era of Earth’s Mightiest Heroes. Plus — attendees who survive until the end will receive an exclusive copy of Avengers: Armageddon #2 with a secret new cover by Chip Zdarsky, teasing the future of Earth’s Mightiest Heroes. 

Marvel Rivals: Meet the Cast (6-7 p.m. PT in Room 6BCF)

Marvel Rivals is dominating the gaming world with explosive action and an ever-expanding roster. Now, meet the phenomenal voice talent bringing your favorite heroes to life! Join Erik Braa (Moon Knight), Brittany Cox (Angela), Bill Millsap (The Punisher), Laura Post (Emma Frost), Hakeem Ysaguirre (Cloak), and Lenore Zann (Rogue) for an exclusive, high-energy Q&A. Better drop your Vanguard and secure your seat — you won't want to miss this!
 

Friday, July 24

Marvel Rivals: Ignite the Summer! (10:15-11:15 a.m. PT in Room 6BCF)

Go behind the scenes of Marvel Rivals in this exclusive panel featuring creative leaders from NetEase Games and Marvel Games. Hear from Dino Ma (art director), Weitai Luo (principal environment artist), Zhen Li (principal 3D character artist), Peilin Zhong (lead character concept artist), Yachen Bian (marketing lead for Marvel Rivals), Jinghua Duan (lead narrative designer), and Donger Gan (narrative designer), alongside Marvel Games team members Danny Koo (executive producer), Dakota Maysonet (creative development manager), and Dan LaDuca (senior art director). Get an inside look at the visual and narrative design behind the game’s latest content, including the Hellfire Gala, Summer Special, and more, with fresh insights, creative reveals, and exclusive new announcements fans won’t want to miss.
 

Marvel Comics to Screen: X-Men ’97 (2:15-3:15 p.m. PT in Room 6A)

To me, my X-Fans! Join the creative team behind Marvel Animation’s X-Men ‘97 along with special guests, for a deep dive into X-Men ’97 Season 2! Featuring insider insights, special anecdotes, and hints of what’s to come, this panel has something for every Marvel fan, including a special giveaway comic at the end of the presentation.
 

Marvel Comics: Next Big Thing (3:30-4:30 p.m. PT in Room 6A)

The biggest comics panel of the weekend is here as the world’s mightiest comics creators take a look at the future of Marvel Comics. From Amazing Spider-Man #1000 to Infernal Hulk, DNX to Queen in Black, the Marvel Universe has never been busier or more dangerous for our heroes. Find out what else is coming down the line in this can’t-miss panel! Make sure to stay until the end of the discussion to score an extra special giveaway fans will not want to miss.
 

Saturday, July 25

Marvel Comics: Midnight Universe (1:45-2:45 p.m. PT in Room 6A) 

The light had its turn. Join us as we remove the cloak of secrecy around Midnight, the terrifying new Marvel Comics universe full of monstrous incarnations of the world’s biggest heroes. The writers behind this terrifying new creator-driven initiative are here to reveal all you’ll need to know. And stick around to the end if you dare so you can be among the first in the world to walk away with an exclusive black and white ashcan edition preview of the Midnight Universe. 
 

Marvel Fanfare (3-4 p.m. PT in Room 6A)

Take a behind-the-scenes trip through House of Ideas storytelling, including insider insights and unheard comic book anecdotes behind upcoming and past projects. Take a dive into the history of your favorite Marvel Comics storylines in this special panel built for fans, by fans. And be sure to stay until the end for the exclusive giveaway comic book!

Marvel Studios Hall H Presentation (5:30-6:30 p.m. PT in Hall H)

Join Marvel Studios, alongside special guests from across the Marvel Cinematic Universe, for an exclusive look at what’s next. 
 

COSPLAY MEET-UPS

All meet-ups at booth #2329

Thursday, July 23 — Avengers Cosplay Meet-Up     

• Start time: 11:30 a.m.

• Check-in: 11:20 a.m.

Friday, July 24 —  X-Men Cosplay Meet-Up  

• Start time: 11:30 a.m.

• Check-in: 11:20 a.m.

Saturday, July 25 — Super Heroes vs. Villains Cosplay Meet-Up      

• Start time: 11:30 a.m.

• Check-in: 11:20 a.m.

Sunday, July 26 — Kids Cosplay Meet-Up    

• Start time: 11:30 a.m.

• Check-in: 11:20 a.m.

NOTE: This cosplay meet-up is open only to participants under 18 years of age.

AROUND THE CON

Make sure to stop by the Marvel booths (#2329 and #2519) for exclusive merchandise and limited-edition offerings! The AvengerZ Gift Shop is coming to Booth #2329, where fans can shop pins, variant comics, and a special discounted Marvel Unlimited gift bundle. Heroes & Villains will also offer daily exclusive tees at the booth, as well as the latest Marvel apparel and accessories. Fans of Marvel’s Wolverine can drop by Booth #2329 for a special photo op and walk away with Marvel’s Wolverine claws and a copy of the prequel comic written by narrative director Walt Williams while supplies last. Plus, the first 50 fans in line each day can receive an exclusive SDCC Marvel gift while supplies last. 

The fun isn’t limited to the official Marvel booths, either! Over at the LEGO Group booth (#2829), fans can get a look at new LEGO® Marvel sets, including the S.H.I.E.L.D. Helicarrier,  The Fantastic Four H.E.R.B.I.E., Venom Bust, and more. 

The Hasbro booth (#3213) will also have SDCC exclusives available for purchase, including a Marvel Legends Series Spider-Man, Marvel’s Lizard, Marvel’s Electro, and a Marvel Legends Series Professor Charles Xavier with Hoverchair from X-Men ’97. After San Diego Comic-Con, limited quantities will be available to order on HasbroPulse.com. 

The Topps booth (#2913) will showcase the 2026 Topps Mint Marvel collection, which features innovative designs and striking artwork of Marvel’s most beloved Super Heroes. The convention-exclusive release includes three exclusive original art cards by Ian McDonald showcasing Spider-Man, Hulk, and Punisher. 

And from Thursday through Sunday, Wizards of the Coast will host the Magic: The Gathering | Marvel Super Heroes Fan Experience in Petco Park. Open to all (no badge required), fans can dive into this new collection with learn-to-play sessions, ticketed play, and exclusive giveaways. 

All weekend long, Marvel fans can cool off with a Madripoor Sunrise Slushie inspired by Marvel’s Wolverine at the Omni Hotel Lawn and take a photo alongside a looming Proto-Sentinel Head before grabbing Marvel’s Wolverine claws. Also, be sure to keep an eye out while walking around the convention center and downtown area for a Marvel’s Wolverine-wrapped San Diego Trolley.

Gamers can get the full Marvel Games experience with a hands-on look at Marvel Rivals, MARVEL Future Fight, MARVEL Tōkon: Fighting Souls, and Marvel Contest of Champions at the Marriott Marquis San Diego Marina in the San Diego Ballroom, running from July 23 through July 26, 9:30 a.m. to 7 p.m. 

Marvel Rivals fans will have a chance to meet some of the game developers and voice cast behind some of their favorite characters, as well as walk away with exclusive items, including posters and badges.

MARVEL Future Fight fans are invited to challenge World Boss Thanos using Spider-Man in a special on-site gameplay event, with participants receiving an exclusive redeem code containing 550 crystals, along with a commemorative postcard. 

Fighting game fans can test their skills by playing a demo of MARVEL Tōkon: Fighting Souls and take photos with Doctor Doom and Storm statues.

And Marvel Contest of Champions players can test their skills with Towers, the brand-new game mode. Not only can visitors play the demo, meet the dev team, score a daily exclusive pin, and spin the prize wheel for in-game and physical items, but players can also take on the high-difficulty challenge to qualify for daily on-stage tournaments, competing live for ultimate bragging rights and massive prizes. We'll see you there!