Microsoft and Sony are Partnering Up on AI, Content Streaming, and More


Recently, Microsoft and Sony announced that they are partnering up. The goal is to improve their respective entertainment services such as content-streaming. That’s right, Microsoft and Sony are working together to create the best experience for consumers for streaming content. That’s not all though as they will also be working together to improve artificial intelligence (AI), semiconductors, and cloud solutions. Microsoft Azure and Azure AI seem to be at the core of these endeavors, although Sony is contributing their image sensors which are cutting-edge and their semiconductors.

President and CEO of Sony, Kenichiro Yoshida said:

Sony is a creative entertainment company with a solid foundation of technology. We collaborate closely with a multitude of content creators that capture the imagination of people around the world, and through our cutting-edge technology, we provide the tools to bring their dreams and vision to reality. PlayStation® itself came about through the integration of creativity and technology. Our mission is to seamlessly evolve this platform as one that continues to deliver the best and most immersive entertainment experiences, together with a cloud environment that ensures the best possible experience, anytime, anywhere. For many years, Microsoft has been a key business partner for us, though of course the two companies have also been competing in some areas. I believe that our joint development of future cloud solutions will contribute greatly to the advancement of interactive content. Additionally, I hope that in the areas of semiconductors and AI, leveraging each company’s cutting-edge technology in a mutually complementary way will lead to the creation of new value for society.

Meanwhile, Microsoft’s Satya Nadella said:

Sony has always been a leader in both entertainment and technology, and the collaboration we announced today builds on this history of innovation. Our partnership brings the power of Azure and Azure AI to Sony to deliver new gaming and entertainment experiences for customers.

It’s really interesting to me how Microsoft seems to be reaching out to Sony and Nintendo before in what seems like an intent to truly improve things for consumers. Do you think this new partnership will yield the desired results? Are you excited to see what these two tech giants are able to do together? Maybe we’ll finally get 60fps across all games.

Via: Microsoft

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