Movie Poster Expert Explains What The Color Schemes of Movie Posters Communicate

PosterVideosMovie by Joey Paur

If you’re a fan of the art of movie posters and you’ve wondered what the artists behind them are thinking when they are designing them, this video offers some very interesting insight.

James Verdesoto of Indika Entertainment Advertising offers that insight and explains to Vanity Fair how movie posters communicate to audiences through their use of different color schemes.

Some of the things pointed out are that white backgrounds are used for comedies, blue is used for action thrillers, yellow for independent films and then there’s the use of complementary colors to address certain characters, narratives, and the world that has been created for the movie.

James Verdesoto, the movie poster artist behind iconic posters such as Pulp Fiction, Ocean’s Eleven, Girl, Interrupted, and Training Day, explains how color schemes are used in movie posters.

I’m a fan of good and creative movie poster art, but for the most part, Hollywood has been spitting out a bunch of crappy and cheap looking posters in recent years. Many of them just look like lazy photoshop jobs. There are some people out there still doing good work and creating great posters and more people and studios need to follow their lead.

Watch the video below and let us know what you think.

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