MoviePass Has Unleashed Peak-Pricing

In an effort to stem the bleeding, MoviePass has introduced “peak-pricing.” This means that if you want to see the latest films during busy hours, you may have to fork over more than $3 on top of your monthly subscription fee. MoviePass will indicate to users which movies will have the surcharge via a red lightning bolt next to the title and showtime you’re looking at. If the lightning bolt is gray, it means that it’s on the cusp of requiring the surcharge. Here’s an example from MoviePass thanks to THR:

“In its example distributed to users on Thursday, MoviePass lists a 7 p.m. showing of Avengers: Infinity War at a theater in “Everytown USA” accompanied by a red lightning bolt icon and an alert showing that users will be charged $3.43 extra for a ticket to that showing.”

That $3.43 is just an example and not the actual amount as that will vary. It is important to note that MoviePass is gradually rolling out the change per this statement:

“Peak-pricing is rolling out gradually over the next several weeks in order to ensure the best possible experience. It starts today and impacts a limited number of showtimes.”

This is the newest change to the platform that has also decided to limit you to one showing per movie. With competitors such as Sinemia and AMC Stubs A-List on the rise, the movie ticket subscription game is everchanging. Will you fork out some extra dough to see the latest film or is this the final straw?