Hasbro Studios has announced that they will be developing a feature film version of their classic franchise My Little Pony. The movie will be developed, produced, and financed in house, through a new production company they set up called Allspark Pictures. They are also producing Jon M. Chu's live-action adaptation of Jem and the Holograms through this company as well.
The studio has hired Joe Ballarini (Ice Age: Continental Drift) to write the script for My Little Pony, and it will be executive produced by Megan McCarthy, who produces and has written for the series My Little Pony: Friendship Is Magic, and the straight-to-home video My Little Pony: Equestria Girls films.
Stephen Davis, president of Hasbro Studios, says they are looking to release the film “on the broadest possible number of screens,” and that they are “very excited about the potential of that movie.”
My Little Pony was first introduced in 1983. Over the years Hasbro has launched four animated series. The most recent incarnation came in 2010 which has become quite popular among kids and adults.
Davis went on to say that they have no plans to stop making big-budget franchise films. Some of those include Transformers, G.I. Joe, Monopoly, Ouija, and Candy Land. He says:
“We will continue to make big tentpole movies with our studio partners, but there is another set of movies where we feel we have an opportunity to have a bit more control over the budgeting, financing, calendarization, marketing and creative of our films. There are new economic models that fit certain films.”
My Little Pony is one of them. There's no word on if it will be CG animated or traditionally animated like the series, but there's a huge market out there for this franchise. It's sure to blow up at the box office.
Below you'll find the trailer for one of their direct to DVD movies.