Netflix Plans to Spend $18 Billion on Content in 2025: "We're Not Anywhere Near a Ceiling"
Netflix is planning to spend a staggering $18 billion on movies, TV shows, and other productions in 2025, which is a hefty 11% increase from the $16.2 billion it shelled out in 2024.
The figure was confirmed by Netflix CFO Spencer Neumann at the 2025 Morgan Stanley Tech, Media & Telecom Conference, where he made it clear that the company sees no cap in sight.
"We're not anywhere near a ceiling," Neumann stated, adding, "I think we are still just getting started."
If you’ve spent any time scrolling through Netflix, the sheer volume of content is overwhelming, and that investment keeps drawing in big names. Just this year, Netflix is releasing The Electric State, a Russo Bros.-directed sci-fi film starring Millie Bobby Brown and Chris Pratt.
The Russos have become repeat collaborators with Netflix, with The Gray Man ($200 million budget) and now The Electric State continuing their blockbuster streak on the streaming platform.
Then there's the Extraction franchise with Chris Hemsworth, Zack Snyder’s Rebel Moon and Army of the Dead, and major TV hits like Wednesday, Bridgerton, and the return of Beverly Hills Cop with Axel F, and so much more. These projects don’t come cheap, and while some of them don’t really hit, Netflix seems to have a knack for knowing what keeps audiences engaged.
Beyond the big blockbuster projects, Netflix also dominates in documentaries, K-dramas, and anime, sectors where the platform continues to expand and refine its offerings.
According to Neumann, their approach to content strategy is "a little art and a little science," suggesting that while they have data guiding their decisions, there’s still an instinctual element to what gets greenlit.
Of course, this aggressive spending strategy comes with some casualties. While Netflix is throwing billions at new productions, it's also ruthlessly cutting shows that don’t meet its internal metrics—whatever those may be. Just recently, The Recruit was canceled after two seasons, despite strong viewership rankings.
For fans, it’s been frustrating watching good show cancelled after only one or two seasons. What makes one show worthy of renewal and another disposable? Netflix hasn’t cracked the code on making its cancellation policies feel fair, but as long as the hits keep coming, the machine keeps moving.
With $18 billion in spending, I guess we can expect to continue to see the subscription price increase.