Netflix's SQUID GAME Has Generated Almost a Billion Dollars in "Impact Value"
Who would have thought that a show like Squid Game would end up being the next big pop culture phenomenon? It blew up super fast and everyone is talking about it. I recently finished watching the series and I thought it was good and it told a super intense story filled with interesting twists and turns.
The series is the top most viewed show on Netflix with the most recent numbers clocking in at 132 million. It’s now being reported that Squid Game is going to generate an insane amount of money for Netflix. A new report from Bloomberg says the Korean-language series has generated almost a billion dollars in an "impact value" for the streamer. The exact number is over $890 million.
A show's impact value is a proprietary metric used by Netflix to consider a property's respective economic contribution while factoring in subscriber costs and other additional revenues.
This value is pretty impressive, especially when you consider that the nine-episode series is said to have cost under $22 million. That means each episode cost about $2.4 million an episode to make. In comparison, The Crown costs $10 million per episode and Stranger Things $8 million per episode.
As of right now, there are not plans for a second season of the series, but I’m pretty sure that Netflix is going to make sure that second season happen. When previously talking about a potential Season 2, series creator Hwang Dong-hyuk shared his ideas for it, saying:
"But there are some other stories in the series that have not been addressed. For example, the story of the police officer and the story of his brother, the Front Man. So if I end up creating season two, I'd like to explore that storyline — what is going on between those two brothers?
"And then I could also go into the story of that recruiter in the suit who plays the game of ddakji with Gi-hun and gives him the card in the first episode. And, of course, we could go with Gi-hun's story as he turns back, and explore more about how he's going to navigate through his reckoning with the people who are designing the games. So, I don't know yet, but I'll just say there are a lot of possibilities out there for season two storylines."
The first season of Squid Game is now streaming on Netflix.