New KPOP DEMON HUNTERS Toys From Mattel and Hasbro Are About to Take Over Your Shelves
If you’re a fan of Netflix’s KPop Demon Hunters, you might want to clear some shelf space now. Mattel and Hasbro have officially pulled back the curtain on their upcoming toy lines inspired by the film, and the selection is way bigger than you might expect.
We’re talking dolls, action figures, light sticks, Furby variants, card games, and yes, even Monopoly. This is a full-on merch invasion.
Mattel is swinging wide with its lineup, folding KPop Demon Hunters into several of its biggest brands. UNO, Polly Pocket, and American Girl are all getting in on the action, with the company teasing that this wave is “just the beginning” and that more is planned through 2026. For now, pre-orders are limited, but there’s already a lot to take in.
At the high end, the American Girl Huntr/x dolls are available for pre-order at $165 each. The more traditional doll offerings include four Core Fashion dolls priced at $27 apiece, Singing Fashion dolls at $32.39, and a Battle Rumi doll that comes in at $53.99.
For collectors who want smaller pieces, the For the Fans and Hello Friend assortments are $12.95 and $6.47, respectively.
Action figure fans aren’t left out either. Individual figures featuring Huntr/x and the Saja Boys are priced at $21.59, with a Rumi and Jinu two-pack going for $43.19. There’s also a KPop Demon Hunters themed UNO deck for $6.49, because emotional damage pairs nicely with demon slaying.
Polly Pocket gets especially wild here, with Huntr/x sets at $20, Saja Boys sets at $30, a five-Saja pack at $19.43, and individual capsules featuring the Huntr/x girls, Derpy, and Bobby for $5.39.
Hasbro’s side of things leans hard into the fandom energy seen throughout the movie. The Huntr/x and Saja Boys light sticks used by fans in the film are getting real-world versions, each priced at $15.
The Huntr/x weapons are also part of the mix, with Zoey’s at $10, Rumi’s at $15, and Mira’s at $20. Furby fans get two Furblets, one inspired by Derpy the tiger and another styled after the Saja Boys’ demonic look, both priced at $15.
And because no toy rollout is complete without testing friendships, Hasbro is also releasing a KPop Demon Hunters edition of Monopoly for $25. Choose wisely who you play with.
Release timing is staggered between the two companies. Hasbro is aiming for a July launch, while Mattel is targeting a fall release window. Either way, KPop Demon Hunters is about to jump from the screen straight into your collection, and it doesn’t look like this takeover is slowing down anytime soon.
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