New Video Game Inspired Coke Flavor Tastes Like Pixels

Coca-Cola has announced a new video game-inspired flavor called Coca-Cola Zero Sugar Byte, and it’s supposed to taste like pixels. It’s all about tapping into the ever-growing gaming market.

So what exactly do pixels taste like? The company says it “makes the intangible taste of a pixel tangible, featuring bright elements upfront and a refreshing finish.”

Coke actually debuted "Byte" in the Fortnite video game in late March, on an island called "Pixel Point" where Fortnite gamers can play different min-games within the game. Coke will also be using pixelated labels on Byte products to give gamers phone access to an augmented reality game.

Last month the company announced its limited-edition flavor Coca-Cola Starlight, the flavor of which was “inspired by space,” and it revealed that space apparently tastes like cotton candy.

If you want to try this new Byte flavor, you will be able to order it online starting May 2nd, while supplies last. It’s available only in a two-pack and it will cost you $15.

Source: CNN