Old Steve Jobs Interview About Fall of Xerox Eerily Mirrors Apple's Current Problems

An old interview with Steve Jobs on the fall of Xerox is going viral on Reddit today as Jobs' words almost mirror current customer complaints with Apple. In the interview, Jobs says the downfall of a company begins when they own a "monopoly share" of a market and begin to question the validity of innovation and design when their product will sell either way. 

While true, there are several companies besides Apple (who are currently forcing wireless earbuds on iPhone 7 users) who lose their creative swing when it seems the money will flow in regardless. Activision, for example, has taken limited risks on the Call of Duty franchise since acquiring it and has even retroactively changed classic games to fit their current DLC business model. Gamers complain online, but inevitably, COD: Infinite Warfare became the highest grossing game of 2016. 

The only way this will ever really change is when consumers change...and companies seem more focused on testing that tipping point than staying on the course of innovation. 

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