Paramount Being Sued For Not Enough Product Placement in TRANSFORMERS 4

Earlier today, I posted a video about the ridiculous product placement in Transformers 4. Now we are hearing from THR that Paramount Pictures' failure to add one sponsor may cost them $27 million. Chinese company Wulang Karst Tourism is suing for Paramount's failure to live up to a deal in which they said they would add Wulang's logo in the film. The real reason this is a HUGE deal for Paramount is that this company happens to be government-run by China, a country that has immense controls over what movies do and don't play in its theaters.

Losing the Chinese market would cost Paramount well over $27 million dollars in profits, so they'll likely settle. Weirdly enough, Paramount thought they were in the clear because Michael Bay did a commercial for the company for free and then left the sets and props behind. Such a weird situation.