PLAY-DOH Is Getting an Animated Movie From Jon M. Chu and Emily V. Gordon

We’ve got another weird toy-related animated movie coming with an adaptation of Play-Doh, which is being produced by eOne and Hasbro. I’m sure that every popular toy ever will eventually get a film adaptation, but this one actually has a couple of talented filmmakers that are going to shape and mold it.

Oscar-nominated screenwriter Emily V. Gordon (The Big Sick) will write the script, and Jon M. Chu (Crazy Rich Asians, In The Heights) is set to produce and possibly direct. They shared in a joined statement:

“The team looks forward to bringing the audience a moldable, pliable, iconically-scented story about the importance of imagination.”

When news of the project broke, Gordon tweeted, “Jon and I had a series of conversations about creativity, imagination, and the purpose of art that were so fun and juicy that I knew I had to do this.” She added: “I’ll get to use some of my play therapist training too, maybe….”

Play-Doh was first introduced in the 1950s, and I’m sure you’ve all seen it and played with it at some point in your life, so I don’t need to explain to you what it is. But, it’ll be interesting to see what kind of story the film will tell, what the characters will be like, and the journey that they find themselves on.

What do you think about Play-Doh getting an animated movie?

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