POKÉMON Is Teaming Up with Katy Perry and More Plans for 25th Anniversary
The Pokémon Company has some plans to celebrate 25 years of Pokémon, and I’m excited. One of the first big announcements is P25 Music ,which is a music campaign they’ve started with “some of the biggest names in music, from rising artists to award-winning global superstars” in a team up with Universal Music Group with the first musician revealed being Katy Perry! Sharing her excitement for the opportunity, Perry said:
Pokémon has been a constant in my life from playing the original video games on my Game Boy, to trading Pokémon TCG cards at lunch, to the adventures of catching Pokémon on the street with Pokémon GO. I’ve even visited the Pokémon Café in Japan while on tour! It is an honor to be chosen to help celebrate a franchise that has given me so much joy in the last 25 years, and to be able to watch it evolve in the ways it’s provided that kind of electric joy for the kids in my life and around the world.
Colin Palmer of The Pokémon Company said:
In Katy Perry, we see a kindred spirit to Pokémon, whose world is bright, fun and uplifting. Katy is a wonderful ambassador to help us celebrate 25 years of Pokémon, and we can’t wait for music fans everywhere to experience the exciting collaborations we have planned.
If you’re interested in non-music items, Pokémon is teasing something big for fans. Details are vague, but we’re told that fans will be invited to “relive their journeys through each of [the core game] regions in a yearlong program.” The first region we revisit will be the most recent, Galar, and we’ll work back to the Kanto region that started it all. A new site is serving as a hub for the activities, so be sure to check it out.
There are also collaborations happening with Build-A-Bear Workshop, General Mills, Levi’s, McDonald’s, Jazwares, Scholastic, The Wand Company, and many more. Sadly, those are all the details we have for now.
If you like the Pokémon TCG, you’ll be excited for the oversized cards of Pikachu and the starter Pokémon from the different regions. These will launch later in 2021.
Bear Walker is also launching a new skateboard for fans to enjoy. You’ll be able to pre-order this board starting January 19.
More is coming, although specifics were not given. I imagine we’ll get New Pokémon Snap, and if we were getting a Gen 4 remake, I think this year would be a good one to do it. What is your number 1 Pokémon wish for this anniversary?