Reese Witherspoon Producing Animated GOLDILOCKS AND THE THREE BEARS in Collaboration With Build-A-Bear

Reese Witherspoon’s production company, Hello Sunshine, has taken on a new animated project. They are developing the classic children’s tale Goldilocks and the Three Bears into a movie, and they are partnering with Build-A-Bear to make it happen.

The movie — which marks the first feature from Hello Sunshine’s kids and animation division — will be a modern take on the classic tale that leans into the title character as a powerful female protagonist.

This is the first partnership between Hello Sunshine and Build-A-Bear, the global family-friendly branded toy and entertainment company.

Claire Curley, Witherspoon and Hello Sunshine’s head of kids and animation, said of the project:

“Over the last 25 years, Build-A-Bear has created a trusted fanbase rooted in family, personal connection, and storytelling with teddy bears, making them the perfect partner for this project,” Curley said in a statement. “We’re excited to collaborate  with them to bring a new perspective to such a timeless tale that we know will inspire young audiences.”

Added Build-A-Bear Workshop president-CEO Sharon Price John:

“We are thrilled to partner with Hello Sunshine and Reese Witherspoon, who, through her energy, experience and intuition, has consistently proven her ability to bring talented people together and bring out the best in them. You could feel the magnetic creativity in the air from our early discussion about the concept and I believe the success of Hello Sunshine is a proof-point of the potential of this project.”

This sounds like a natural partnership, and like a project that could end up being really cute and fun for kids. We’ll keep you updated as the project develops.

via: THR