"Sexy" HANDMAID'S TALE Costume Pulled After Backlash

Halloween is known for being a time of year for people to create “sexy” costumes of virtually anything. The Handmaid’s Tale is a heavy show about a society where women are constantly abused in just about every way imaginable including sexually. It just got the sexy Halloween treatment from Yandy and it did not go over well. In fact, it went so poorly that Yandy has pulled the costume from their site and issued the following apology on their site:

Yandy always has stood, and will continue to stand, at the forefront of encouraging our customers to “Own Your Sexy”. We support our customers being comfortable in their skin, regardless of who they are or what they choose to wear. Our corporate ideology is rooted in female empowerment, and gender empowerment overall.

Over the last few hours, it has become obvious that our “Yandy Brave Red Maiden Costume” is being seen as a symbol of women’s oppression, rather than an expression of women’s empowerment. This is unfortunate, as it was not our intention on any level. Our initial inspiration to create the piece was through witnessing its use in recent months as a powerful protest image.

Given the sincere, heartfelt response, supported by numerous personal stories we’ve received, we are removing the costume from our site.

This is just the latest example of a company being highly insensitive and not understanding the source of their “inspiration.” I’m sure there will be plenty more as time goes by. My only question is, what made them think it was a good idea in the first place? You can still see pictures of what the costume would’ve looked like in some tweets including this one:

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