STAR WARS: SECRETS OF THE EMPIRE Hyper-Reality Experience Coming to Disneyland
Lucasfilm, ILMxLAB, and THE VOID announced on Star Wars.com today a new hyper-reality experience called Star Wars: Secrets of the Empire. The experience promises to allow fans to literally step into the Star Wars universe. Created by ILMxLAB, Lucasfilm’s immersive entertainment division. Star Wars: Secrets of the Empire will allow fans to move freely in an untethered multi-sensory experience, including interaction with friends, fans, and Star Wars characters.
“At THE VOID, we combine the magic of illusions, advanced technology and virtual reality to create fully immersive social experiences that take guests to new worlds,” said Curtis Hickman, co-founder and chief creative officer at THE VOID. “A truly transformative experience is so much more than what you see with your eyes; it’s what you hear, feel, touch, and even smell. Through the power of THE VOID, guests who step into Star Wars: Secrets of the Empire won’t just see this world, they’ll know that they are part of this amazing story.”
Star Wars: Secrets of the Empire will open to the public at Downtown Disney at Disneyland Resort and Disney Springs at Walt Disney World Resort this holiday season.
Is this something you guys would line up for to try? Or do you think it sounds gimmicky?