It seems like the release of the first trailer for a movie is nearly a cultural event unto itself. Our site and many others pore over ever frame and study every detail for clues. This information is shared and analyzed in hours.
Because of the increasingly connected world these trailer releases are now a world wide event, which means now more than ever there are more people watching and downloading trailers than at any point in human history.
The Avengers: Age of Ultron broke a lot of records with its 50.6 million plays and downloads in 5 days. Jurassic World topped that with 53 million. But the new king of plays and downloads is Star Wars: The Force Awakens with 58.2 million. The Force Awakens also holds the record for quickest to 40 million, reaching that number in less than 72 hours.
Odds are these records will be shattered again and again as more of the world gets connected to the internet and becomes addicted to movies just like the USA.