Steven Spielberg Brings DISCLOSURE DAY To The Super Bowl With a Chilling New TV Spot
Steven Spielberg’s Disclosure Day just made a massive play for eyeballs by touching down during the Super Bowl, and the result is a chilling, tightly wound TV spot that leans into the mystery of the story.
The minute-long spot is now online, and it feels like a very specific kind of invitation. One that doesn’t explain itself and doesn’t need to. While the broader story remains locked away, the footage zeroes in on Colin Firth, whose character delivers the most loaded moment in the preview. “If you do this, there's no one doing it,” he says.
The official synopsis keeps things intentionally vauge: “If you found out we weren’t alone, if someone showed you, proved it to you, would that frighten you? This summer, the truth belongs to seven billion people. We are coming close to Disclosure Day.” That’s the framework, and Spielberg seems content letting the implications do the heavy lifting.
The screenplay comes from David Koepp, working from a story by Steven Spielberg. Koepp and Spielberg have a long history together, and it looks like they’ve made a film designed to get under your skin.
The cast is led by Emily Blunt, Josh O’Connor, Colin Firth, Eve Hewson, Colman Domingo, and Wyatt Russell. Domingo, has teased that the film offers more than just fear.
He says there’s “so much heart” in the movie, adding, “Especially for a sci-fi genre film,” which is a promising note coming from someone inside the project.
This project marks Spielberg’s first return to alien-focused sci-fi since War of the Worlds in 2005, and the marketing knows exactly how to play that card. The tagline “All will be revealed” keeps popping up, even as the campaign does everything possible to reveal almost nothing.
The movie is set to be released on June 12!