Steven Spielberg’s Mysterious New Movie Lights Up LA and Times Square With Strange Extra-Terrestrial Ads
Steven Spielberg is stirring up curiosity again. His new movie, set for summer 2026 and rumored to center on UFOs, remains tightly under wraps, but eerie new ads have just appeared in Los Angeles and New York’s Times Square. They don’t explain anything, but they definitely set a mood.
The billboards feature an unsettling image. Viewers can pick out what appears to be an upside down alien eye. The face looks pale, framed by a soime strange black shape.
The design leans heavy on black and red, and it instantly gives off a slightly more frightening vibe than E.T., the filmmaker’s classic friendly alien story. Spielberg has not directed a movie since The Fabelmans, so fans are excited to see what this movie ends up being.
Printed on the artwork are the words "All will be disclosed," followed by June 12, 2026.
One fan reacted to the promo by saying, "No title. No trailer. Just a name and release date. Cinema is back." Another added, "I love this kind of marketing. We still don't even know what the movie is called. Spielberg + summer release date? I'm there."
Spielberg obviously doesn’t need much to get movie fans excited, and these ads are already doing the work.
Others are looking deeper. One theory floating around online suggests the mystery film could secretly tie into Close Encounters of the Third Kind, Spielberg’s landmark 1977 UFO story.
As one person explained, the idea is that it might be "a stealth legacy sequel" to the earlier movie, which would "explain it being Spielberg’s first contemporary film in 20 years."
The original film follows Roy Neary, played by Richard Dreyfuss, an ordinary worker from Indiana whose encounter with a UFO sends him spiraling into obsession.
Is Spielberg returning to that world or simply playing in new extraterrestrial territory? Nothing has been confirmed, which seems to be exactly the point. For now the director is letting the imagery speak for itself, and the mysterious eye staring down from those billboards feels like an invitation to start guessing.
Whatever this project turns out to be, it looks like something eerie, cinematic and absolutely Spielberg.