The Avengers Take Groot to a Carnival in Stop-Motion Animated Short From Hasbro
Disney and Marvel are teaming up with Hasbro for a new cross-promotion campaign called Marvel Heroes Come In All Sizes. It was set up to help launch products that include comics, graphic novels, movies, TV shows, video games, toys, action figures, and more.
DCPI's Senior VP of Licensing, Paul Gitter, explained the campaign:
"Whether you are big like Hulk, small like Ant-Man or smart and quick-to-action like Black Widow, Marvel truly has a hero for everyone. From young kids to teenagers to a casual fan or a diehard adult collector, Marvel Heroes Come in All Sizes showcases that there is no singular definition for a hero and that our diversity is what makes us so powerful."
As part of this new campaign, the animation studio Tongal was hired to create a fun stop-motion short for Marvel Entertainment and Hasbro featuring Groot being taken to his first amusement park by the Avengers. it turned out to be pretty fun!