The Popular Toy Company Mattel is Launching a Film Division
You all know the toy company Mattel. They built the brands for Barbie, He-Man and the Master of the Universe, Hot Wheels, and more. Well, they are following Hasbro's lead and launching their own film division called Mattel Films. It will focus on developing and producing movies based on their toy brands.
Mattel Films will be lead by Oscar-nominated producer Robbie Brenner who will take on the role of executive producer, reporting to Ynon Kreiz, Mattel’s chairman and CEO. Kreiz had this to say in a statement:
"Mattel is home to one of the world’s greatest portfolios of beloved franchises, and the creation of Mattel Films will allow us to unlock significant value across our IP. Robbie is a gifted storyteller and a highly respected filmmaker with deep relationships in entertainment. She is the perfect leader to bring our celebrated brands to life."
Brenner, who is best known for working on the film Dallas Buyers Club, added:
"Generations of children around the world have grown up with deep emotional connections to Mattel’s brands and characters. There are so many stories to be told and so many imaginations to be captured by these iconic brands, and I look forward to working with Ynon and his team to do so."
Brenner has also overseen the production of several other film projects throughout her career include The Fighter; Mirror Mirror; Immortals; Dear John; and Safe Haven.
There are already films in development for Barbie and Masters of the Universe at Sony. What other Mattel toy brands you like to see adapted into feature films? Polly Pockets, anyone? No? Didn't think so.
Here are a few other brands: Boglins, Bravestarr, Cabbage Patch Kids, Creepy Crawlers, M.U.S.C.L.E., Magic 8 Ball, Monster High, Shogun Warriors, and I believe Voltron.