There's a Movie in Development About The Man Who Created Flamin' Hot Cheetos
If you love Flamin' Hot Cheetos with a passion, here's a movie you might be interested in. Fox Searchlight is producing a film called Flamin' Hot, with will tell the story of Richard Montanez, the man who rose from humble beginnings to a successful businessman when he created Flamin’ Hot Cheetos. Until today, I knew nothing about this guy or the history of how Famin' Hot Cheetos came to be.
The story for the film follows Montanez, "the son of an immigrant, who grew up as a migrant farm worker picking grapes in the fields of Southern California before becoming a janitor at Frito-Lay. It was while working at the company that Montanez came up with the idea to create Flamin’ Hot Cheetos, transforming the Frito-Lay brand into a pop culture phenomenon and disrupting the entire food industry in the process. Now commonly referred to as the Godfather of Multicultural Marketing, it was that initial idea that would spark a billion-dollar brand and catapult him from janitor to elite corporate executive."
I've gotta say... that's a pretty cool and incredible story. I love hearing stories of unexpected success like this, and I had no idea that the creation of Flamin' Hot Cheetos was one of those stories.
The movie will be written by Lewis Colick, who actually wrote one of my favorite films of all time, October Sky. Will this story make for an interesting movie? I guess we'll just have to wait and see.
Source: Variety
