Video Explains How an INDIANA JONES Action Figure Created The PG-13 Rating
I'm sure a lot of you already know that Steven Spielberg's Indiana Jones and the Temple of Doom was the film ever to receive a PG-13 rating. But, did you know that the reason behind the rating was because of Indiana Jones action figures and other merchanse?
As you know, the movie is pretty gruesome and had some pretty intense stuff in it. Hell, a guy had his heart ripped out of his chest! Spielberg didn't want to lose his younger audience to an R-rating, especially because he had a ton of action figures, trading cards, and other merchandise tied to the film that had to sell to that younger market.
So, instead of losing out on all that extra cash, Spielberg went to Jack Valenti, the president of the Motion Picture Association of America, and talked to him about implementing a new rating between PG and R, and he rolled with it! The PG-13-rating was born! You can watch the whole in-depth explanation in the video below that was created by Cracked.