Video Explains How STAR WARS Trailers Weaponize Nostalgia

When the hardcore Star Wars fans watch the trailer for the new films under the Disney banner, many of them are emotionally moved. A lot of that emotion is triggered by the nostalgia that they feel while watching the trailers.

I’ve got an interesting video essay here for you to watch today from Patrick (H) Willems that offers an in-depth look at the trailers for all three installments of the latest Star Wars trilogy. The video illustrates how the Lucasfilm marketing team has pretty weaponized nostalgia to get the fans excited.

To tap into that, they connect the old with the new and treat all of the footage they show as being precious to make the fans and audiences feel like they need to see this movie. The video explains how it all works below.

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