Warner Bros. Faces a Massive Loss at the Box Office on JUSTICE LEAGUE
The members of the Justice League may have saved the world in their new movie, but they are suffering a major loss for Warner Bros. at the box office.
Forbes reports that the current box office suggests that Justice League is the lowest-grossing movie among the five DCEU releases so far:
"Total estimated costs: $600 million. Deduct that from the $545 million in studio revenue and we wind up with a $55 million loss. Against Warners' $475 million in upfront production and marketing expenditures, that works out to a negative 12% ROI."
That's the worst performance by far among when lined up against comparable recent films. Assuming my estimates for Justice League are in the right ballpark, then the film appears to have been a very bad investment for Warner Bros. Even if my loss estimates are off by $100 million and instead of losing $50 million the picture made $50 million in profit, it would still be the 19th worst performing picture on my 20-picture list.
Will this underperformance of Justice League impact DC’s future releases like Aquaman, Shazam, and the Justice League and Wonder Woman sequels? I would assume it will. And despite Marvel's overall success with their MCU, this could even have a ripple effect on the upcoming Marvel movies.
What do you think? Will Warner Bros. look past this shortcoming and move forward with the same game plan?