Watch: Artist Tom Whalen Talks About The Weird and Profitable World of Alternative Poster Art

Why are we as geeks so excited about alternative posters for films? Don't get me wrong, I get it because I get just excited as you guys when we post some random alternative poster for a film...but why is that? While How Stuff Works doesn't necessarily give an answer, it does provide some insight to the phenomena and why it's profitable for companies like Dark Hall Mansion and Mondo to continue making these posters! Plus they talk to Tom Whalen, who's like, the alternative poster art god. 

Now I want to buy a poster:

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