Watch The Fantastic Overlook Hotel Commercial That Aired During The Oscars
"Come stay with us forever and ever."
One of my favorite moments during the Oscars last night was when a commercial aired featuring The Overlook Hotel from Stanley Kubrick's The Shining. This ad just put a huge smile on my face! I'm such a huge fan of the film and seeing an unexpected ad for the hotel inviting you to enjoy a "quiet, remote family getaway" at the "newly renovated" property, where "there’s a surprise around every corner."
The amusingly eerie scenes in the ad play off major plot points from the movie, including a hotel maintenance man cleaning off the word "Redrum" off the door, a manager inspecting a door that was smashed in by Jack with an axe, and a maid cleaning up a bloody floor in front of the elevator. According to Adweek, the commercial was created with original film footage from the Kubrick Estate, which "was supplemented with the performances of hotel staff."
The spot wraps up with the number (833) 888-0237. If you call that number you'll spend six minutes on hold for the hotel with music and a recording of a guy offering you details about the hotel. The recording ends with an invitation to visit AcademyMuseum.org. Apparently a lucky few will actually get to talk to a live person, "who will have lots of interesting things in store for you."
The commercial was made for Academy Museum, which will open next year.