ZOOLANDER 2: Posters and Promo For Fake Fragrance "No. 2"

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Paramount Pictures continues to come up with creative ways to advertise the upcoming sequel Zoolander 2. In addition to the trailers and TV spots for the actual movie, the studio has created a marketing campaign for a fake fragrance called "No. 2," which appears to be an in-movie cologne that Derek Zoolander (Ben Stiller) and Hansel (Owen Wilson) are paid to promote. There are five posters and a fake TV spot, which features the appropriately cheesy joke, "Nothing attracts like the scent of No. 2."

I hope this movie isn't a disappointment, but quality films like Mad Max: Fury Road and Creed are outliers when it comes to sequels that arrive years late, and it's even tougher to recapture the magic with comedies. We'll find out how it does on February 12th.

The No. 1 gift this Valentine's Day is No. 2. Zoolander No. 2 arrives in theaters February 12, 2016. Official Movie Site: http://www.zoolander.com/ Facebook: https://www.facebook.com/ZoolanderMovie Twitter: http://twitter.com/ZoolanderMovie Instagram: https://instagram.com/zoolander/ Subscribe: https://www.youtube.com/paramount Watch all the latest movie trailers from Paramount Pictures: https://www.youtube.com/playlist?list=PLVjwdZylAT2n95xY_gEMDw5_XAklnN9tE Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands.