After two really bad Street Fighter movies Campcom is moving forward with another, until they get it right?
Here's what Christian Svensson who is Capcom's VP of strategic planning had to say why Street Fighter: The Legend of Chun-Li was such a total failure but I did kind of like it:
There’s a book to be written there. This is where I have to be careful. Let’s just say there were a lot of people with different ideas as to what was the best route to take with that movie. A path was chosen, a result was had. I think there are some learnings internally that we’ve taken away from that experience.
On the potential of crappy Street Fighter diluting the brand:
As long as the games are strong, the fans will be there. Certainly, the other part of this is we do have actually very successful uses of Street Fighter IP in comics and merchandise like Snuggies and action figures. I’d look at the movies as an opportunity missed, rather than anything that’s damaged us.
On how movies integrate into Capcom’s larger business plan:
I think if you ask Haruhiro Tsujimoto, who’s our COO and President in Japan, the model he’s always put forward to us is the Marvel model. That is, Marvel’s business was comic books, but they have branched out and become a pop culture media company. I think that’s really the ultimate goal for Capcom in the long term. I don’t think it’s an easy path. It’s not an immediate path where this is going to happen, but we already do content expansion through a variety of media — novels, comics, and soundtracks.
I'll give Capcom and A for ambition, that's for sure! They aren't giving up and like he said if the games stay strong and the fans stay loyal that means they have money to burn so maybe they'll get it right down the road.