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Must Have: THE ART OF HAMMER Book

Art Book by Joey Paur

Anyone into horror film and art will appreciate this new art book being released by Titan Books called The Art of Hammer. The book has a collection of rare and iconic posters from the Hammer archive.

The Art of Hammer is the first ever collection of rare and iconic Hammer film posters, with nearly 300 examples drawn from Hammer’s own archive and private collections from around the world [Titan Books, Oct 2010, $29.95]! Hammer is almost as well known for the way it promoted its films as for the films themselves. The legendary British production company supported each new release with eye-catching posters that have become classics of their kind. Licensed by Coolabi, fully authorized by Hammer Films Productions Ltd and annotated by acclaimed historian Marcus Hearn, (author of the recent bestseller Hammer Glamour) The Art of Hammer is a testament to the company’s pioneering mastery of film promotion, and a celebration of movie art at its best! Over fifty years ago, with the release of The Curse of Frankenstein and Christopher Lee’s iconic performance in Dracula, Hammer Films established itself as an institution and became the most successful British film company of all time. Now, revamped for the 21st Century, Hammer Film Productions Ltd are producing a slate of new movies. The first of these, Let Me In, is due to be released this autumn!

From the Press Release:

Hammer is almost as well known for the way it promoted its films as for the films themselves. The legendary British production company supported each new release with eye-catching posters that have become classics of their kind.

Licensed by Coolabi, fully authorized by Hammer Films Productions Ltd., and annotated by acclaimed historian Marcus Hearn (author of the recent bestseller Hammer Glamour [review here]), The Art of Hammer is a testament to the company’s pioneering mastery of film promotion and a celebration of movie art at its best.

Over fifty years ago, with the release of The Curse of Frankenstein and Christopher Lee’s iconic performance in Dracula, Hammer Films established itself as an institution and became the most successful British film company of all time. Now, revamped for the 21st Century, Hammer Film Productions Ltd. are producing a slate of new movies. The first of these, Let Me In, is due to be released this autumn.

Here are a few more posters that you might end up seeing in the book which comes out on October 26th 2010.

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