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What is STAR WARS: IDENTITIES?

Lucasfilm Star Wars by Joey Paur

It looks like something new is on the horizon for the Star Wars universe. LucasFilm has registered a few domains for something called Star Wars: Identies. The registered domains are StarWarsIdentities.com, sw-id.com and StarWarsIdentites.com which looks like has a typo. 

The question is what is Star Wars: Identities? It doesn't look like it has anything to do with video games for the fact that LucasArts handles all that stuff, not LucasFilm. A spokesperson from LucasArts confirmed that this doesn't have anything to do with a video game.

So what else could it be? Movie? TV? New Animated Series? If you look at the Identities part of the title, I would say it could end up being some kind of Star Wars social network site. What do you think it is?

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