Michel Gondry plans to adapt Philip K. Dick's UBIK

Michel Gondry announced a new project he is currently working on while at the opening of his exhibit “The Factory Movie Lovers” at the Centre Pompidou. The already busy director shared that he's adapting Philip K. Dick‘s Ubik for the big screen.

The book was named by Time magazine as one of the 100 greatest English-language novels of our time. It follows "a man who works at an anti-psi security firm that blocks telepathic spying other sorts of supernatural trickery. When the company is hired to tackle a job on the Moon, things go a bit awry.

Here is a larger synopsis from Amazon:

Nobody but Philip K. Dick could so successfully combine SF comedy with the unease of reality gone wrong, shifting underfoot like quicksand. Besides grisly ideas like funeral parlors where you swap gossip for the advice of the frozen dead, Ubik (1969) offers such deadpan farce as a moneyless character’s attack on the robot apartment door that demands a five-cent toll:
“I’ll sue you,” the door said as the first screw fell out.
Joe Chip said, “I’ve never been sued by a door. But I guess I can live through it.”

Chip works for Glen Runciter’s anti-psi security agency, which hires out its talents to block telepathic snooping and paranormal dirty tricks. When its special team tackles a big job on the Moon, something goes terribly wrong. Runciter is killed, it seems—but messages from him now appear on toilet walls, traffic tickets, or product labels. Meanwhile, fragments of reality are timeslipping into past versions: Joe Chip’s beloved stereo system reverts to a hand-cranked 78 player with bamboo needles. Why does Runciter’s face appear on U.S. coins? Why the repeated ads for a hard-to-find universal panacea called Ubik (“safe when taken as directed”)?

The true, chilling state of affairs slowly becomes clear, though the villain isn’t who Joe Chip thinks. And this is Dick country, where final truths are never quite final and—with the help of Ubik—the reality/illusion balance can still be tilted the other way.

The project is still in the very early stages and it's not the first time the story has been attempted to be brought to the big screen. The book was optioned by Celluloid Dreams in 2008 and was supposed to film in 2009 but that never materialized. It is not knon if the rights have changed hands or if Gondry is writing this on spec, but according to The Playlist.

Gondry has The We And I, a Noam Chomsky documentary and now Ubik. It's reported that The We And I is scheduled to film this summer.  I enjoy Gondry's Be Kind Rewind and I actually liked The Green Hornet so I am excited about his upcoming projects.

What are your thoughts?