It looks like Star Wars toys are more popular than ever, and George Lucas selling out to the Toy industry is paying off for him. In 2010 Star Wars toys brought in $510 million freakin' dollars!
This is the highest Star Wars toy revenue ever for a non-movie year, and the best toy revenue since Star Wars: Episode III Revenge of the Sith was released. According to Lucasfilm and research firm NPD Group Star Wars maintained its position as the bestselling boys toy license in the U.S. for the third consecutive year.
Of course the popularity of animated TV series Clone Wars doesn't hurt the cause. President of Lucas Licensing Howard Roffman had this to say in a statement,
Around the office, our mantra is that Star Wars is forever, and we continue to see that this is true for our loyal fans. We’ve got a great series on the air, and a whole slate of great products that provide ongoing connection points for our audience. When the canvas is an entire galaxy, there is always more to explore.
2011 is shaping up to be a big year for Star Wars as well. We will see the release of Star Wars: The Complete Saga on HD Blu-ray, a new Star Tours 2.0 ride at Disneyland theme parks, a new Hasbro take on the lightsaber and video games, such as Lego Star Wars III: The Clone Wars and Star Wars: The Old Republic.
After that... the Star Wars films will be released in theaters yet again, this time in 3D. We will never stop spending out money on Star Wars stuff becuase it will never end!