Trailer for New G.I. JOE Documentary called CODE NAME: BLAST OFF
I'm such a huge fan of G.I. Joe, I grew up in the 80's watching the animated series and playing with the 3 and 3/4 inch G.I. Joe action figures and vehicles. There's a love for the franchise that has stuck with me my whole life. I still collect them when I have the extra cash. I's like to think I know the whole history behind G.I. Joe, but there's a new documentary coming out called Code Name: Blast Off, which covers Hasbro's awesomely successful 1982 GI Joe re-branding effort that turned the classic 1960's military action figure into a huge money making franchise.
According to Moviefone "the film was created by Tristan Rudat, filmmaker and son of Hasbro designer Ron Rudat who visually spearheaded the GI Joe line from its ground-breaking heyday of 1982 till 1987. Code Name: Blast Off tells the story of the re-branding effort through first-hand interviews with the artists, writers, and designers, as well as archival photos and art. Their effort just plain worked -- the revitalized, more super-heroic Joes have seen an incredible amount of longevity, existing in one form or another for over 25 years."
Here's a little known fact for you... did you know that the original G.I. Joe animated series was originally developed as an animated series for Marvel's S.H.I.E.L.D.? Marvel ended up passing on it so the powers at be turned it into the G.I. Joe series we've all come to know and love.
Watch the trailer for the documentary below and tell us what you think. Are you are fans of the classic 80's G.I. Joe toys?