Yep. Hollywood has now moved on to turning parades into movies. Producers Scott Glassgold and Raymond Brothers of IAM Entertainment have acquired the rights to make a movie based on the popular Macy's Thanksgiving Day Parade. Who would have ever thought?
According to Glassgold they are "aiming to make a four-quadrant, family-friendly film somewhere in that Night At The Museum, Elf sweet spot." They've already been meeting with writers and are exploring various story concepts, including one where the floats come to life... ugh.
To get Macy's on board the project Glassgold and Brothers brought in artist Joel Venti to create a visual presentation. It obviously worked. Venti storyboarded films such as Night at the Museum: Battle of the Smithsonian and Thor.
Macy’s senior vp Robin Hall said we are always searching for the next Miracle on 34th Street. THR Reports that the company is consistently approached, mostly with projects that have nothing to do with the parade, and it usually declines to participate. But in this situation Hall said, “We thought Scott and his partner made a compelling case."
Next thing you know we will get a movie based on The Rose Parade where the floats come to life. I'm not sold on this. What are your thoughts?