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UNDERWORLD AWAKENING to get IMAX 3D Release

Movie IMAX by Joey Paur

It's been officially announced that Underworld Awakening is going to get an IMAX 3D release on January 20th 2012. This didn't really come as any surprise to me, I figured a movie like this would end up getting the IMAX 3d treatment, but as much as I love the Underworld franchise, and as excited as I am for this movie I still don't think I would pay the $20 bucks to see it in IMAX 3D. 

Here's the full press release with the details:

IMAX Corporation and Sony Pictures Entertainment today announced that Underworld Awakening, the fourth installment in the popular supernatural-action franchise produced by Lakeshore Entertainment along with creator Len Wiseman, will be released to IMAX digital theatres simultaneously with the film's worldwide release Jan. 20, 2012. The latest chapter in the "Underworld" saga marks the return of Kate Beckinsale in the title role of Selene and is the first of the series to be filmed in 3D and released in IMAX.

"'Underworld' is one of Screen Gems' most important franchises, so it's important to us to present the movie as its fans want to see it: on the IMAX screen," said Rory Bruer, president of Worldwide Distribution for Sony Pictures Releasing.

"The 'Underworld' franchise has established a dedicated fan following and we think 'Underworld Awakening' will serve as a terrific kick off to our robust 2012 film slate," said Greg Foster, Chairman and President of IMAX Filmed Entertainment.

The IMAX release of Underworld Awakening will be digitally re-mastered into the image and sound quality of "The IMAX 3D Experience" with proprietary IMAX DMR (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX's customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.

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