The Dark Knight Rises is set to explode into theaters in a little less than a month! The viral campaigns surrounding the film are going strong, and today we have a new piece of viral marketing to share with you. It's a letter written by Lucius Fox to Bruce Wayne. Things aren't going well with Wayne Enterprises, people are wanting answers. I suggest when you read it you read in the voice of Morgan Freeman.
I hope this letter finds you well. Although I would have liked to have had this conversation with you personally, Alfred tells me I am better off writing as you are not receiving any visitors at the moment. That being the case, I’ll do my best to detail what I feel is becoming a situation within the company.
It’s a given that in the current economic climate our investors have become increasingly concerned about how their money is being spent. As such, our own profitability is being judged and analyzed, particularly by the Board itself. In the past, we haven’t given them any reason to worry as both our earnings and spending have been consistent. This allowed us the autonomy to dedicate resources to Wayne philanthropic programs as well as our own R&D endeavors. But over the past five quarters, our earnings have been on the downtrend. Meanwhile, our R&D spending has been on an astronomical uptrend. And as the black grows fainter around the entire company, I am being put into a position where I have to answer certain questions, particularly about your energy project.
No one is going to dispute the fact that innovation is key to our growth and success. It’s a mainstay of our business, which is all the more reason why the Board has begun to scrutinize our R&D budget and set their sights on your machine. Since they don’t know exactly what you’re up to, all they understand is a vast amount of capital is being spent on something they now deem as fruitless – quest for clean energy. Herein lies the problem.
The last time we spoke, you expressed your reluctance to move the project forward and initiate the next phase of trials. I understand your argument as to why. But if you want the company to continue to fund your efforts, I think it is time we give the Board more than just the overview they already have, enlightening them on what this project will mean to Gotham if you are successful. On a personal note, I’d also like to let them know that with age, Bruce Wayne has decided to fill his father’s shoes, using Wayne Enterprises and all its resources to readily and reliably support our city.
Nothing bad can come from this, Bruce. But if you decide not to address the issue at hand, I am not sure how long I can keep the Board at bay. Making matters more difficult is your absence. I am assuming you have your reasons for it and it is not my job to question those, but I fear that if you are going to drop off the radar for an extended period of time, we may risk another Bill Earle situation. I can see a couple [of] Board Members already maneuvering to build influence around the table, most notably John Daggett, who I feel is the last person we want to engage in a power struggle.
When I agreed to take on this role I knew full well what the job and our agreement entailed. I am also well aware of your preferred ways of handling all matters relating to Wayne Enterprises However, I must tell you that we are quickly approaching a set of circumstances that will unfortunately call for a change if we do not address the Board. Change in most instances is not a bad thing, but in this regard I am worried. I’m sure you consider my pessimism to be just another part of my charm. That may be the case, but let’s remember: you didn’t hire me for my charm.
I look forward to hearing from you.
With luck it will be in person.
I imagine Wayne will end up responding to this letter in the near future. I guess we'll just have to keep checking back in with DewGothamCity.com to find out.
The Dark Knight Rises will be released on July 20th, and it will be a glorious day!