Looks like the big screen adaptation of the classic toy Stretch Armstrong is still inching it's way into production. Relativity Media is currently in negotiations with The Crazies director Breck Eisner to bring the flexible man to life on the big screen. I love what Eisner did with The Crazies, and I think he's a solid director, but it doesn't change the fact that a Stretch Armstrong movie is a ridiculous idea. I guess Eisner will do the best he can with it.
Stretch Armstrong was launched by Hasbro in 1976 and relaunched in the '90s as a toy that can be stretched repeatedly and always return to his original size. Taylor Lautner was originally attached to star as the main character when the project was set up at Universal Pictures. Remember all those films Lautner was attached to star in? After his Abduction movie crashed and bombed at the box office the studios finally figured out he's not as marketable as they thought or worth the amount of money they were paying him.
The studio hopes to turn this into a franchise, but I don't think it'll happen. I just don't see a movie about this toy doing very well. The latest script for the film is being written by Greg Poirier, who wrote National Treasure: Book of Secrets. It's is set to be released on April 11th, 2014.
Do you think Eisner is a good choice to direct the movie? Do you think there's a possibility the movie will even be good?