Elton John and his Rocket Pictures are looking to produce an animated big screen adaptation of the classic musical, Joseph and the Amazing Technicolor Dreamcoat. They've already acquired the rights to the musical from Andrew Lloyd Webber and Tim Rice.
Producer Steve Hamilton Shaw had this to say in a statement,
"Joseph and the Amazing Technicolor Dreamcoat is one of the most popular musical experiences ever conceived. We are excited about the huge potential of a contemporary animated version, and we're thrilled to bring this to the big screen in partnership with Andrew Lloyd Webber and Tim Rice."
I was never a big fan of this musical, but if done properly I can see it being a very successful animated movie. After all, Joseph and the Amazing Technicolor Dreamcoat is the most performed musical in history, and almost everyone is familiar with it.
The story is based on the "coat of many colors" story of Joseph from the Bible's Book of Genesis. It was also the first musical from Lloyd Webber and Rice to be performed publicly.