Director John M. Chu (G.I. Joe: Retaliation and Step Up franchise), music consultant Scooter Braun, and producer Jason Blum (Insidious and Paranormal Activity) are reaching out to fans of Jem to get involved in its creative process. They are also doing an Internet powered casting call for people who are a triple threat (sing, dance, act). Because 3 dudes making a movie based on a campy '80s cartoon based on a toy targeted at girls seemed weird, the second video highlights the women making the film, like producer Jessica L. Hall (Sinister and Insidious: Chapter 2).
Even with creator of Jem Christy Marx calling foul on the movie's production (read more on that at io9), most fans are still pretty excited that it’s even being made. They are moving on the production pretty quickly, so if you would like to be involved, go to the official Jem The Movie site.