Nike Officially Announces Self-Lacing BACK TO THE FUTURE Shoes!
One of the worst-kept secrets of the past few years is that the functional self-lacing Nike Air Mags from Back to the Future Part 2 would be on sale at some point in 2015. We already knew that Nike had applied for a patent for the technology, and an ad agency that works with the company teased a photo of the shoe just last month. But what better day to officially announce it than October 21st, 2015? Even if we knew they were coming, it's still kind of amazing to hear that those shoes now actually exist!
Yesterday, Nike teased the announcement on Twitter:
And today, there's this:
Here's a transcription of that letter from Tinker Hatfield, the lead designer of the shoes:
Hey Michael,
Almost thirty years ago, we embarked on a journey to create a glimpse into “the future.” Although the project started as science fiction, we’re now proud to turn that fiction into fact. As the first, most celebrated wearing of the Nike Air Mag, we wanted you to be the first to receive a living pair. “I meant Nike Mag” (I must have “air” on the brain)!
What is so special about the Nike Air Mag is its impact continues to resonate. We may never know its final legacy, but we continue to work on projects that carry and progress some of its principles.
As you well know, innovation never stops at Nike so we’re excited about what lies ahead for this idea. We know if you put your mind to it, you can accomplish anything.
In addition to your personal pair, we’re creating more pairs for support in aid of the Michael J. Fox foundation in 2016. We hope that the combined effort will raise even more than the $9.4 million contributed in 2011 and to eliminating in some way Parkinson’s Disease in our lifetime!
Fox is supposed to go on Jimmy Kimmel Live tonight, so be sure to tune in for more information! Are you going to try to get your hands on a pair?
Via: ScreenCrush