The classic marshmallow holiday treat Peeps are getting a big screen feature film adaptation! These cavity creating candies are always a big hit during Easter, and filmmaker Adam Rifkin (Detroit Rock City, Underdog) must have got a lot of them in his Easter basket last weekend, because he's the guy pushing it into development. I'm sure he looked at them and said to himself... "How have these not been made into a movie yet!?" So he went out, optioned the rights, and has started the long process of bringing them to a movie theater near you.
According to Deadline the film will be animated, and it is described as a "Lego Movie-esque family epic set the night before a Peeps diorama contest, when a wayward Peep gets misplaced and must adventure through the fantasy lands of different-themed dioramas before the contest’s judging begins."
That sounds like it could work. However the movie turns out, the kids are going to love it, and there's a lot of fun marketing ideas that a studio can play with for a franchise like this. This whole thing may sound like a silly idea, but they could make a lot of freakin' money off of it if they play their cards right.
The report also explains that Rifkin got the idea from watching his niece and nephew make their own Peeps diorama for a school project. "That led him to discover the elaborate annual contests hosted by the likes of the Washington Post, whose winning entry this year was a black and white diorama of Martin Luther King, Jr.’s iconic 'I Have A Dream' speech – fashioned, of course, entirely out of the sugar-dusted marshmallows."
I had no idea this world of Peeps existed until now! I think that's fascinating though. He will eventually partner with a studio to make this movie happen. Rifkin will write the script, and this wouldn't be his first time writing a family adventure film either. He previously wrote the films Mouse Hunt and Small Soldiers. He’s currently set to direct a thriller called Director’s Cut that was written by Penn Jillette of Penn and Teller fame.
Look, I love Peeps. I never thought of them as having their own movie, but I really hope they develop something fun out of it.